Adult Swim Games needed a campaign for their Rain World video game when it was released on Nintendo Switch. Their marketing research showed that fans responded better to ‘live-action’ promotions rather than just relying on gameplay footage. So, we took the main character of the game and custom-created a mascot suit. We then had the character show off the ‘skills’ it takes to play the game successfully, but in real-world scenarios.

Credits: Director & Supervising Producer