The year was 2017. The Chainsmokers & Coldplay had not yet released their “Something Just Like This” single. I produced this branded content piece for Coca-Cola at the NCAA March Madness Music Festival during Final Four weekend. Attendance was at capacity with more than 40K concertgoers.

Shot in one night, we only had 24 hours to turn around the edit to air during the NCAA Championship game. What I could not have predicted was how often I would hear this song on rotation in the future. All these years later, and it’s still regularly blasting at grocery stores across the nation.

Credits: Producer and Writer