Turner
When Turner needed an external campaign to promote its entire portfolio, we decided to lean into the concept of fandom. Turner fans were loyal, engaged, and passionate about the properties. We took this idea and created the “We Make Fans” campaign to take to market.
Credits: Senior Producer & Writer
We Make Fans Promo
Conan Spotlight
As part of this “We Make Fans” campaign, we produced individual spotlight videos. In each spot, a fan explains how they became a super-fan of a particular property. In this spotlight, Alex shares his love for Conan and discusses his connection to the comedian that he developed at a young age.
Credits: Director & Senior Producer
Steven Universe Spotlight
Ren loves the Cartoon Network show Steven Universe. It doesn’t hurt that she actually works on the on-air promotions for the show. But even if she didn’t have that direct connection, she would still be a huge fan.
This was fun to shoot. We took a lot of visual cues from the art direction of the photo shoot happening alongside our video shoot, and I was told the photo team took some cues from us as well. I love it when collaboration between mediums makes both products better.
Credits: Director & Senior Producer
