I’ve worked with Shaq quite a lot. My experience with Cartoon Network and Adult Swim was utilized when we needed to squeeze the fun out of Shaq. Just put the guy in front of a green screen and let him go to town.

This spot was a cross-promotional stunt between Go-Big Show on TBS and Inside the NBA. The concept was to feature Shaq on Go-Big Show for the second season announcement. Of course, this was all faked. We shot Shaq on a green screen for about an hour, then placed him in footage from the first season of the show.

Credits: Director and Creative Director