This PSA was released at the height of the COVID-19 pandemic in 2021, just as vaccines were becoming available. In partnership with the CDC and the Ad Council, this spot was pitched in a Zoom call after hearing a few concepts that weren’t working. It’s one of the few times when all the stakeholders just said, “YES!” immediately. It’s just a damn good idea with flawless execution. And for that, it won several awards.

Credits: Creative Director & Writer

AWARDS
Promax Gold
Social Good Campaign COVID-19

Cynopsis Digital
Best Short Form Video with a Social Message

Anthem Awards Bronze
Community Engagement - Corporate Social Responsibility